Be more ‘magazine’ with your Content

How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]

What is Marketing Coaching?

Q. What is Marketing Coaching and why would you need it? A. The short version is; Marketing Coaching will help you identify your customers, set and reach your goals and grow your Business. Whether you are a new Startup or an existing Business where you may be stuck, having a 'Marketing helping hand is key'.  The [...]

Lead Magnets that work

How to create a Lead Magnet that will actually gets leads! The greater (and more relevant) value you give customers, the more they will trust you and give you their email addresses. What> A lead magnet (or sometimes called an 'Opt In') is content or information that is given away free to someone, in exchange [...]

A-Z of writing Great Headlines

How to craft Headlines that capture attention.   Using these tips (though not all in the same headline) will attract your readers to your content. Then look at your analytics to see which of these tips worked better than others for your audience...... and repeat those. Check out this cool info graphic from Asking, to [...]

Real Time Marketing

💥 Case study and RTM (Real Time Marketing) 💥   I wasn't expecting to receive such a great recommendation, but when I did I shared it on Facebook in place of the post I had scheduled.   This is RTM - responding to, or working with events as they happen;   👉 Jo had her own [...]

Marketing Strategy Made Simple

What is Marketing Strategy?   Simply put, a Marketing Strategy is really a Statement of your Goals and Plans; What Goal do you want to focus on How do you Plan to get there When will you do it You may choose one or more Goals, for example ; Focus on attracting new customers to [...]

Simple Marketing Activities

You may not realise you are Marketing! There are many things you can do to 'Market your Business'. Marketing Activities are anything you do to put your Business in front of people, or new, or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak at an event, [...]

Why Marketing Matters…

Take your Business from wilting to WOW 💥 Thinking about 'Marketing' as part of your Biz set up is key! If you want to reach the right Audience, easily and efficiently, and Engage with them, with just a few simple tweaks, a fresh focus, or a complete Strategic Plan, Marketing Matters can show you how. [...]

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