Mindset before Marketing

If you've ever thought the following, rest assured you're not alone; I'm rubbish at Marketing I struggle with being consistent I feel stuck, so I seem to procrastinate a lot I can't work out how to launch Fear is holding me back, I'm just not sure what to do first My Social Media has no [...]

2020 STRATEGY SORTED

Do you go a bit wobbly when someone mentions....... STRATEGY? All STRATEGY means is your Plan of Action and the detail behind it. It will really help if  YOU ASK YOURSELF SOME KEY QUESTIONS about your Business.... What, who, why, how, when and where…… WHAT is it you do? Be specific i.e. I help with [...]

Storytelling with Rudolph

Why are stories so great from a Content point of view and key to your Content Strategy? Stories make great Content - because Stories Sell. Why do some stories endure, decade after decade? Stories that endure, are those with a great Technique and have all the key elements (of a great story). It seems apt [...]

Be more ‘magazine’ with your Content

How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]

Replacing SHOULD with COULD…

Are you trying to do 'all the things' you think you 'SHOULD' be doing to build your Business, but not seeing the results you hoped for? I mean all the things that 'SHOULD' help you get visible, get more leads and attract more clients? You see I don't think it's helpful to keep saying 'SHOULD'! [...]

What is Marketing Coaching?

Q. What is Marketing Coaching and how could it help you? A. The short version is; Marketing Coaching will help you identify your customers, set and reach your goals, and grow your business. The longer version is that Marketing Coaching with me will take you on a journey, your journey, based on the areas you [...]

Reviewing your Marketing Plan

Q. Do you need to Revisit your Marketing Plan? A. Yes - at least once every quarter.   I recently wrote a post in Socials, which got a lot of interest and it was around this topic. So I thought would expand on it. Having a Marketing Plan in place for your Biz is key [...]

Lead Magnets that work

How to create a Lead Magnet that will actually gets leads! The greater (and more relevant) value you give customers, the more they will trust you and give you their email addresses. What> A lead magnet (or sometimes called an 'Opt In') is content or information that is given away free to someone, in exchange [...]

A-Z of writing Great Headlines

How to craft Headlines that capture attention.   Using these tips (though not all in the same headline) will attract your readers to your content. Then look at your analytics to see which of these tips worked better than others for your audience...... and repeat those. Check out this cool info graphic from Asking, to [...]

Engagement is Queen! 👸

So, if Content is King, Engagement is Queen! 👸 Do you engage or just simply see and scroll? This was a popular recent Facebook post, that seemed to resonate with people. I asked can you PLEASE Stop scrolling ⛔ and start commenting on posts. Remember a 'SOCIAL NETWORK' means we are supposed to ENGAGE WITH EACH [...]