2020 STRATEGY SORTED

Do you go a bit wobbly when someone mentions....... STRATEGY? All STRATEGY means is your Plan of Action and the detail behind it. It will really help if  YOU ASK YOURSELF SOME KEY QUESTIONS about your Business.... What, who, why, how, when and where…… WHAT is it you do? Be specific i.e. I help with [...]

Storytelling with Rudolph

Why are stories so great from a Content point of view and key to your Content Strategy? Stories make great Content - because Stories Sell. Why do some stories endure, decade after decade? Stories that endure, are those with a great Technique and have all the key elements (of a great story). It seems apt [...]

Be more ‘magazine’ with your Content

How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]

What is Marketing Coaching?

Q. What is Marketing Coaching and how could it help you? A. The short version is; Marketing Coaching will help you identify your customers, set and reach your goals, and grow your business. The longer version is that Marketing Coaching with me will take you on a journey, your journey, based on the areas you [...]

Words and Phrases you don’t need

Get Rid of These 25 Phrases and Words From Your Content   In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying [...]

Marketing Strategy made Simple

What is Marketing Strategy?   Simply put, a Marketing Strategy is a Statement of your Goals and Plans and the Actions you will put in place to get you there. For example, focus on; What are your specific Goals for your Business? How do you Plan to get there? When will you do it? What [...]

Simple Marketing Activities

You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your Business in front of people, or new, or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, [...]

Why Marketing Matters…

Take your Business from wilting to WOW 💥 Thinking about 'Marketing' as part of your Biz set up is key! If you want to reach the right Audience, easily and efficiently, and Engage with them, with just a few simple tweaks, a fresh focus, or a complete Strategic Plan, Marketing Matters can show you how. [...]