Do you need to focus on what you want to achieve?
Have you got some clear Goals and are they just simple or are they SMART?
S Specific – Well defined and easily understood
M Measurable – Within fixed parameters
A Achievable – Realistic but challenging
R Relevant – Consistent with your long term goals
T Time Oriented – Set within a given time frame
Do you know who your Ideal Client is and how to reach them?
What problems do your Ideal Clients need help with?
Once you can identify your Ideal Client and what they need, Marketing becomes easier and more productive.
You can direct your marketing messages to the right person, at the right time and focus on solving their problems.
Converting leads into customers becomes more effective and you become more experienced within that market.
Ideal Client work is vital for great Strategy.
What’s your Story – what is your Business about?
Are you clear on your Value Propositions and why you need them?
Remember the old ‘Mission Statement’? Meet the Value Proposition, he’s the new and improved version.
Simply put; Your Value Proposition is a Statement that explains what benefit you provide for who and how you do it uniquely well.
It describes your target buyer, the pain point you solve and why you’re distinctly different than the alternatives.
How are you currently spending your Marketing Comm’s budget?
Are you reaching your Ideal Client with the right message?
Once you know who to target, you can work out the best ways to reach them and talk to them in their language.
Having clear and consistent messages across all your Marketing Comm’s is the key to recognition, gaining trust and building a brand.
Let’s work on how and where we can reach your Ideal Client together with a few simple Strategies.
What sort of results have you had in the past with Marketing?
Is your Brand consistent and giving a clear message?
Once you know where you’re going, you need to look at where you’ve been and the route you took!
A Marketing Audit will look over previous activities and Market presence, to ascertain what changes need to be made, both quick win simple tweaks and longer term plans.
We may also decide to speak to a cross section of customers for their feedback. This Qualitative data is way better than analysing figures!