How to craft headlines that capture attention and set you apart from the rest..


Using these tips (though not all in the same headline) will attract your readers to your content.

Then look at your analytics to see which of these tips worked better than others for your audience…… and repeat those.

Check out A – D below;


Ask …..❓ Posing a question, one of the oldest tricks in the book, remains one of the best ways to engage a reader. If you don’t ask you’re simply making a statement!

Benefits.….💁 Features tend to bore readers. People want to know what’s in it for them. See also ‘Outcomes’ below. Think of selling the sizzle not the sausage!

Colons…..👊 A proven headline approach is to begin with a topical keyword phrase, followed by a colon – or dash – followed by a statement or question.

Do’s and Don’ts…..❌ A headline using “do” or “don’t” indicates your content is going to advise on what does or doesn’t work for a task your audience needs to accomplish.


Want to see the E – Z ideas?

Click here for the rest.