Simply put, a Marketing Strategy is a Statement of your Goals and Plans and the Actions you will put in place to get you there.
For example, think about the following and write down some notes;
- What are your specific Goals for your Business?
- How do you Plan to get there?
- When will you do it?
- What systems do you need to build to enable these changes?
You may choose one or more Goals, for example ;
- Focus on attracting new customers to a specific service
- Launch new service to existing and new customers
- Grow your Business in a new sector or location
Whatever your Goals, mapping them all out will bring focus and direction.
How’s your Marketing Strategy?