Strategy and Planning are the way forward to ensure you're heading for your goals. You need to be really clear on what it is you do and for who (your Ideal Client or Target Market IC/TM) and provide them what they - at a profit because that's Marketing! Sounds simple - but how do you [...]
When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager; 1. Focus first on the most important and [...]
How you can 'Be more Susie' but first, introducing the Chipoodletriever... ... that's what my kids say our dog is, when asked what breed he is! His mum was a Chihuahua and his dad was a little Poodle, Golden Retriever cross - hence Chipoodletriever! It was definitely a new breed on me, and he is [...]
Does your Copy/Content spark joy, interest or desire? These days you need to do more than just post Copy that's interesting, useful or informative. You need Content that covers many different ranges of emotion and uses a range of tactics. I've done my research and when posting my own Content and advising clients, we look [...]
Do you go a bit wobbly when someone mentions....... STRATEGY? All STRATEGY means is your Plan of Action and the detail behind it. It will really help if YOU ASK YOURSELF SOME KEY QUESTIONS about your Business.... What, who, why, how, when and where…… WHAT is it you do? Be specific i.e. I help with [...]
Why are stories so great from a Content point of view and key to your Content Strategy? Stories make great Content - because Stories Sell. Why do some stories endure, decade after decade? Stories that endure, are those with a great Technique and have all the key elements (of a great story). It seems apt [...]
How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]
Are you trying to do 'all the things' you think you 'SHOULD' be doing to build your Business, but not seeing the results you hoped for? I mean all the things that 'SHOULD' help you get visible, get more leads and attract more clients? You see I don't think it's helpful to keep saying 'SHOULD'! [...]
You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your business in front of people, new or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak [...]
How to create a Lead Magnet that will actually get leads! All good marketing begins with knowing your Ideal Client (IC). You can then start to think about Lead Magnets. What does your IC want, need or desire? Give useful or interesting info, directions to solve a problem or some other piece of information that [...]
