Strategy and Planning are the way forward to ensure you're heading for your goals. You need to be really clear on what it is you do and for who (your Ideal Client or Target Market IC/TM) and provide them what they - at a profit because that's Marketing! Sounds simple - but how do you [...]
When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager; 1. Focus first on the most important and [...]
How you can 'Be more Susie' but first, introducing the Chipoodletriever... ... that's what my kids say our dog is, when asked what breed he is! His mum was a Chihuahua and his dad was a little Poodle, Golden Retriever cross - hence Chipoodletriever! It was definitely a new breed on me, and he is [...]
Just think what would happen if Social Media died tomorrow? If you have an email list you'd still have a list of potential clients that's yours and no one can take that away! Plus if you rely on SM for all your business and have groups and pages, that's great - but you need to [...]
Does your Copy/Content spark joy, interest or desire? These days you need to do more than just post Copy that's interesting, useful or informative. You need Content that covers many different ranges of emotion and uses a range of tactics. I've done my research and when posting my own Content and advising clients, we look [...]
Do you go a bit wobbly when someone mentions....... STRATEGY? All STRATEGY means is your Plan of Action and the detail behind it. It will really help if YOU ASK YOURSELF SOME KEY QUESTIONS about your Business.... What, who, why, how, when and where…… WHAT is it you do? Be specific i.e. I help with [...]
How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]
You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your business in front of people, new or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak [...]
So, what is Marketing Strategy? Simply put, a Marketing Strategy is a Statement of your Goals and Plans and the Actions you will put in place to get you there. For example, think about the following and write down some notes; What are your specific Goals for your Business? How do you Plan to get [...]
Q. Do you need to Revisit your Marketing Plan? A. Yes - at least once every quarter. I recently wrote a post in Socials, which got a lot of interest and it was around this topic. So I thought would expand on it. Having a Marketing Plan in place for your Biz is key [...]
