Lead Magnets that work

How to create a Lead Magnet that will actually get leads! All good marketing begins with knowing your Ideal Client (IC). You can then start to think about Lead Magnets. What does your IC want, need or desire? Give useful or interesting info, directions to solve a problem or some other piece of information that [...]

The A-Z of writing great headlines, designed to stop the scroll!

How to craft headlines that capture attention and set you apart from the rest..   Using these tips (though not all in the same headline) will attract your readers to your content. Then look at your analytics to see which of these tips worked better than others for your audience...... and repeat those. Check out [...]

Why Marketing Matters and why you need the MOST Simple Marketing Formula!

Imagine a game of football without a goal... ...it's pretty pointless right?  But if you don't have focused goals in your business how will you know where to aim or if a 244 Strategy is right for you? Take your Business from Wilting to WOW 💥 Thinking about 'Marketing' as part of your business set [...]

Engagement is Queen! 👸

So, if Content is King, Engagement is Queen! 👸 Do you engage or just simply see and scroll? This was a popular recent Facebook post, that seemed to resonate with people. I asked can you PLEASE Stop scrolling ⛔ and start commenting on posts. Remember a 'SOCIAL NETWORK' means we are supposed to ENGAGE WITH EACH [...]

Words and Phrases you don’t need

Get Rid of These 25 Phrases and Words From Your Content   In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying [...]

Real Time Marketing

💥 Case study and RTM (Real Time Marketing) 💥   I wasn't expecting to receive such a great recommendation, but when I did I shared it on Facebook in place of the post I had scheduled.   This is RTM - responding to, or working with events as they happen;   👉 Jo had her own [...]