Strategy and Planning are the way forward to ensure you're heading for your goals. You need to be really clear on what it is you do and for who (your Ideal Client or Target Market IC/TM) and provide them what they - at a profit because that's Marketing! Sounds simple - but how do you [...]
When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager; 1. Focus first on the most important and [...]
Just think what would happen if Social Media died tomorrow? If you have an email list you'd still have a list of potential clients that's yours and no one can take that away! Plus if you rely on SM for all your business and have groups and pages, that's great - but you need to [...]
