How to ‘Bring out the Marketer in You’ – The six step guide that’s easier than you think!

When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager;   1. Focus first on the most important and [...]

What’s your UVP, why you need to know and how you can do it now!

If you've heard of the USP - the Unique Selling Point, let me introduce you to the UVP - the Unique Value Proposition, the new guy in town! The UVP is more customer-focused and sounds nicer as it talks of 'Value' rather than Selling. We are all in business to sell, but our customers will [...]

Top 10 reasons why your email list is ‘Gold’ and how you can make it work for you in your sleep!

Just think what would happen if Social Media died tomorrow? If you have an email list you'd still have a list of potential clients that's yours and no one can take that away! Plus if you rely on SM for all your business and have groups and pages, that's great - but you need to [...]

5 types of Creative, Compelling Content, that evokes emotion and resonates with your Ideal Client

Does your Copy/Content spark joy, interest or desire? These days you need to do more than just post Copy that's interesting, useful or informative. You need Content that covers many different ranges of emotion and uses a range of tactics. I've done my research and when posting my own Content and advising clients, we look [...]

2020 STRATEGY SORTED

Do you go a bit wobbly when someone mentions....... STRATEGY? All STRATEGY means is your Plan of Action and the detail behind it. It will really help if  YOU ASK YOURSELF SOME KEY QUESTIONS about your Business.... What, who, why, how, when and where…… WHAT is it you do? Be specific i.e. I help with [...]

Storytelling with Rudolph

Why are stories so great from a Content point of view and key to your Content Strategy? Stories make great Content - because Stories Sell. Why do some stories endure, decade after decade? Stories that endure, are those with a great Technique and have all the key elements (of a great story). It seems apt [...]

Be more ‘magazine’ with your Content

How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]

What is Marketing Coaching?

Q. What is Marketing Coaching and how could it help you? A. The short version is; Marketing Coaching will help you identify your customers, set and reach your goals, and grow your business. The longer version is that Marketing Coaching with me will take you on a journey, your journey, based on the areas you [...]

3 Simple Marketing Activities that you didn’t realise you were doing already!

You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your business in front of people, new or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak [...]

Marketing Strategy 101 – Making it Simple with SMART Goals for success

So, what is Marketing Strategy? Simply put, a Marketing Strategy is a Statement of your Goals and Plans and the Actions you will put in place to get you there. For example, think about the following and write down some notes; What are your specific Goals for your Business? How do you Plan to get [...]