If you read my full PR pitch you'll get the low down of how I went from being a Stay-at-home-mum (SAHM) to becoming the Marketing Mentor I am today. What you won't get in any detail is the time, effort and continued perseverance I gave (and continue to give) to achieve this. I needed a [...]
When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager; 1. Focus first on the most important and [...]
If you've heard of the USP - the Unique Selling Point, let me introduce you to the UVP - the Unique Value Proposition, the new guy in town! The UVP is more customer-focused and sounds nicer as it talks of 'Value' rather than Selling. We are all in business to sell, but our customers will [...]
How you can 'Be more Susie' but first, introducing the Chipoodletriever... ... that's what my kids say our dog is, when asked what breed he is! His mum was a Chihuahua and his dad was a little Poodle, Golden Retriever cross - hence Chipoodletriever! It was definitely a new breed on me, and he is [...]
If you've ever thought "I'm rubbish at Marketing" rest assured you're not alone; Many people also think the following so they do nothing; I struggle with being consistent I feel stuck, so I seem to procrastinate a lot I can't work out how to launch Fear is holding me back, I'm just not sure what [...]
Are you trying to do 'all the things' you think you 'SHOULD' be doing to build your Business, but not seeing the results you hoped for? I mean all the things that 'SHOULD' help you get visible, get more leads and attract more clients? You see I don't think it's helpful to keep saying 'SHOULD'! [...]
Imagine a game of football without a goal... ...it's pretty pointless right? If you don't have focused goals in your business how will you know where to aim - or if you're winning? Thinking about Marketing as an essential part of your business setup is key, and it's easy to do with the M.O.S.T. Simple [...]
