If you've heard of the USP - the Unique Selling Point, let me introduce you to the UVP - the Unique Value Proposition, the new guy in town! The UVP is more customer-focused and sounds nicer as it talks of 'Value' rather than Selling. We are all in business to sell, but our customers will [...]
You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your business in front of people, new or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak [...]
How to create a Lead Magnet that will actually get leads! All good marketing begins with knowing your Ideal Client (IC). You can then start to think about Lead Magnets. What does your IC want, need or desire? Give useful or interesting info, directions to solve a problem or some other piece of information that [...]
Imagine a game of football without a goal... ...it's pretty pointless right? If you don't have focused goals in your business how will you know where to aim - or if you're winning? Thinking about Marketing as an essential part of your business setup is key, and it's easy to do with the M.O.S.T. Simple [...]
So, if Content is King, Engagement is Queen! 👸 Do you engage or just simply see and scroll? This was a popular recent Facebook post, that seemed to resonate with people. I asked can you PLEASE Stop scrolling ⛔ and start commenting on posts. Remember a 'SOCIAL NETWORK' means we are supposed to ENGAGE WITH EACH [...]
