When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager; 1. Focus first on the most important and [...]
If you've ever thought "I'm rubbish at Marketing" rest assured you're not alone; Many people also think the following so they do nothing; I struggle with being consistent I feel stuck, so I seem to procrastinate a lot I can't work out how to launch Fear is holding me back, I'm just not sure what [...]
Does your Copy/Content spark joy, interest or desire? These days you need to do more than just post Copy that's interesting, useful or informative. You need Content that covers many different ranges of emotion and uses a range of tactics. I've done my research and when posting my own Content and advising clients, we look [...]
How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]
You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your business in front of people, new or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak [...]
So, what is Marketing Strategy? Simply put, a Marketing Strategy is a Statement of your Goals and Plans and the Actions you will put in place to get you there. For example, think about the following and write down some notes; What are your specific Goals for your Business? How do you Plan to get [...]
How to craft headlines that capture attention and set you apart from the rest.. Using these tips (though not all in the same headline) will attract your readers to your content. Then look at your analytics to see which of these tips worked better than others for your audience...... and repeat those. Check out [...]
Imagine a game of football without a goal... ...it's pretty pointless right? If you don't have focused goals in your business how will you know where to aim - or if you're winning? Thinking about Marketing as an essential part of your business setup is key, and it's easy to do with the M.O.S.T. Simple [...]
So, if Content is King, Engagement is Queen! 👸 Do you engage or just simply see and scroll? This was a popular recent Facebook post, that seemed to resonate with people. I asked can you PLEASE Stop scrolling ⛔ and start commenting on posts. Remember a 'SOCIAL NETWORK' means we are supposed to ENGAGE WITH EACH [...]
Get Rid of These 25 Phrases and Words From Your Content In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying [...]
