If you read my full PR pitch you'll get the low down of how I went from being a Stay-at-home-mum (SAHM) to becoming the Marketing Mentor I am today. What you won't get in any detail is the time, effort and continued perseverance I gave (and continue to give) to achieve this. I needed a [...]
Strategy and Planning are the way forward to ensure you're heading for your goals. You need to be really clear on what it is you do and for who (your Ideal Client or Target Market IC/TM) and provide them what they - at a profit because that's Marketing! Sounds simple - but how do you [...]
When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager; 1. Focus first on the most important and [...]
If you've heard of the USP - the Unique Selling Point, let me introduce you to the UVP - the Unique Value Proposition, the new guy in town! The UVP is more customer-focused and sounds nicer as it talks of 'Value' rather than Selling. We are all in business to sell, but our customers will [...]
How you can 'Be more Susie' but first, introducing the Chipoodletriever... ... that's what my kids say our dog is, when asked what breed he is! His mum was a Chihuahua and his dad was a little Poodle, Golden Retriever cross - hence Chipoodletriever! It was definitely a new breed on me, and he is [...]
If you've ever thought "I'm rubbish at Marketing" rest assured you're not alone; Many people also think the following so they do nothing; I struggle with being consistent I feel stuck, so I seem to procrastinate a lot I can't work out how to launch Fear is holding me back, I'm just not sure what [...]
Does your Copy/Content spark joy, interest or desire? These days you need to do more than just post Copy that's interesting, useful or informative. You need Content that covers many different ranges of emotion and uses a range of tactics. I've done my research and when posting my own Content and advising clients, we look [...]
Do you go a bit wobbly when someone mentions....... STRATEGY? All STRATEGY means is your Plan of Action and the detail behind it. It will really help if YOU ASK YOURSELF SOME KEY QUESTIONS about your Business.... What, who, why, how, when and where…… WHAT is it you do? Be specific i.e. I help with [...]
Why are stories so great from a Content point of view and key to your Content Strategy? Stories make great Content - because Stories Sell. Why do some stories endure, decade after decade? Stories that endure, are those with a great Technique and have all the key elements (of a great story). It seems apt [...]
How good is your Content? This blog is based on a post that I shared on LinkedIn on November 4th in Monday Marketing Matters. The response to this post and the engagement was so good that it started Trending on LinkedIn. How apt that a post about great Content - turned out to be great [...]
