What is Marketing Coaching?

Q. What is Marketing Coaching and how could it help you? A. The short version is; Marketing Coaching will help you identify your customers, set and reach your goals, and grow your business. The longer version is that Marketing Coaching with me will take you on a journey, your journey, based on the areas you [...]

3 Simple Marketing Activities that you didn’t realise you were doing already!

You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your business in front of people, new or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak [...]

Marketing Strategy 101 – Making it Simple with SMART Goals for success

So, what is Marketing Strategy? Simply put, a Marketing Strategy is a Statement of your Goals and Plans and the Actions you will put in place to get you there. For example, think about the following and write down some notes; What are your specific Goals for your Business? How do you Plan to get [...]

Reviewing your Marketing Plan

Q. Do you need to Revisit your Marketing Plan? A. Yes - at least once every quarter.   I recently wrote a post in Socials, which got a lot of interest and it was around this topic. So I thought would expand on it. Having a Marketing Plan in place for your Biz is key [...]

Lead Magnets that work

How to create a Lead Magnet that will actually get leads! All good marketing begins with knowing your Ideal Client (IC). You can then start to think about Lead Magnets. What does your IC want, need or desire? Give useful or interesting info, directions to solve a problem or some other piece of information that [...]

The A-Z of writing great headlines, designed to stop the scroll!

How to craft headlines that capture attention and set you apart from the rest..   Using these tips (though not all in the same headline) will attract your readers to your content. Then look at your analytics to see which of these tips worked better than others for your audience...... and repeat those. Check out [...]

Why you need the MOST Simple Marketing Framework!

Imagine a game of football without a goal... ...it's pretty pointless right?  If you don't have focused goals in your business how will you know where to aim - or if you're winning? Thinking about Marketing as an essential part of your business setup is key, and it's easy to do with the M.O.S.T. Simple [...]

Words and Phrases you don’t need

Get Rid of These 25 Phrases and Words From Your Content   In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying [...]