When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager; 1. Focus first on the most important and [...]
If you've heard of the USP - the Unique Selling Point, let me introduce you to the UVP - the Unique Value Proposition, the new guy in town! The UVP is more customer-focused and sounds nicer as it talks of 'Value' rather than Selling. We are all in business to sell, but our customers will [...]
How you can 'Be more Susie' but first, introducing the Chipoodletriever... ... that's what my kids say our dog is, when asked what breed he is! His mum was a Chihuahua and his dad was a little Poodle, Golden Retriever cross - hence Chipoodletriever! It was definitely a new breed on me, and he is [...]
If you've ever thought "I'm rubbish at Marketing" rest assured you're not alone; Many people also think the following so they do nothing; I struggle with being consistent I feel stuck, so I seem to procrastinate a lot I can't work out how to launch Fear is holding me back, I'm just not sure what [...]
Do you go a bit wobbly when someone mentions....... STRATEGY? All STRATEGY means is your Plan of Action and the detail behind it. It will really help if YOU ASK YOURSELF SOME KEY QUESTIONS about your Business.... What, who, why, how, when and where…… WHAT is it you do? Be specific i.e. I help with [...]
Q. What is Marketing Coaching and how could it help you? A. The short version is; Marketing Coaching will help you identify your customers, set and reach your goals, and grow your business. The longer version is that Marketing Coaching with me will take you on a journey, your journey, based on the areas you [...]
How to craft headlines that capture attention and set you apart from the rest.. Using these tips (though not all in the same headline) will attract your readers to your content. Then look at your analytics to see which of these tips worked better than others for your audience...... and repeat those. Check out [...]
Imagine a game of football without a goal... ...it's pretty pointless right? If you don't have focused goals in your business how will you know where to aim - or if you're winning? Thinking about Marketing as an essential part of your business setup is key, and it's easy to do with the M.O.S.T. Simple [...]
