10 Top Tips to build a Simple Strategy for any small business

Strategy and Planning are the way forward to ensure you're heading for your goals. You need to be really clear on what it is you do and for who (your Ideal Client or Target Market IC/TM) and provide them what they - at a profit because that's Marketing! Sounds simple - but how do you [...]

How to ‘Bring out the Marketer in You’ – The six step guide that’s easier than you think!

When we start in business we often wear many different hats and we're always juggling. But without Marketing being one hat you regularly put on, you could be missing opportunities. Here's my quick and easy 6 step guide to becoming your own one-person online Marketing Manager;   1. Focus first on the most important and [...]

What’s your UVP, why you need to know and how you can do it now!

If you've heard of the USP - the Unique Selling Point, let me introduce you to the UVP - the Unique Value Proposition, the new guy in town! The UVP is more customer-focused and sounds nicer as it talks of 'Value' rather than Selling. We are all in business to sell, but our customers will [...]

3 Simple Marketing Activities that you didn’t realise you were doing already!

You may not realise you're Marketing! There are many things you can do to 'Market your Business'. But what are Marketing Activities? Marketing Activities are anything you do to put your business in front of people, new or existing customers. Going onto Facebook to write a post, put up a Video, update your Logo, speak [...]

Lead Magnets that work

How to create a Lead Magnet that will actually get leads! All good marketing begins with knowing your Ideal Client (IC). You can then start to think about Lead Magnets. What does your IC want, need or desire? Give useful or interesting info, directions to solve a problem or some other piece of information that [...]

The A-Z of writing great headlines, designed to stop the scroll!

How to craft headlines that capture attention and set you apart from the rest..   Using these tips (though not all in the same headline) will attract your readers to your content. Then look at your analytics to see which of these tips worked better than others for your audience...... and repeat those. Check out [...]

Engagement is Queen! 👸

So, if Content is King, Engagement is Queen! 👸 Do you engage or just simply see and scroll? This was a popular recent Facebook post, that seemed to resonate with people. I asked can you PLEASE Stop scrolling ⛔ and start commenting on posts. Remember a 'SOCIAL NETWORK' means we are supposed to ENGAGE WITH EACH [...]

Words and Phrases you don’t need

Get Rid of These 25 Phrases and Words From Your Content   In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying [...]